How do you create the first national integrated campaign for the world’s leading insurance company of higher value homes that stipulates it must not look or feel like an insurance ad whatsoever but at the same time still sell insurance?
You create an advert that shows extraordinary confidence by flaunting superstition. Because higher value homeowners are more concerned with value and a quality service rather than price. Having confidence that their property is fully covered is more important than finding the cheapest deal.
In the first week of airing Hiscox had a 50% increase in phone sales and over 300% more hits on their website.
